Cowboy Christmas 2026 in Las Vegas
Shop Western gifts, discover handcrafted goods and enjoy rodeo-season entertainment at Cowboy Christmas, the only official gift show of the Wrangler National Finals Rodeo. A Las Vegas tradition since 1986, this annual gathering fills the Las Vegas Convention Center with shopping and activities for Western enthusiasts, rodeo fans and holiday gift hunters.
Explore 375+ exhibitors across more than 500,000 square feet, with everything from custom jewelry and boots to original artwork and home furnishings. Admission is free, making it easy to browse, catch entertainment and build a day around the show.
Event Details
- Event: Cowboy Christmas.
- Dates: Thursday, December 3, through Saturday, December 12, 2026.
- Hours: 9:00 a.m. to 4:00 p.m. daily.
- Venue: Las Vegas Convention Center, South Halls.
- Address: 3150 Paradise Road, Las Vegas, NV 89109.
- Admission: Free and open to the public.
- Exhibitors: More than 375.
About the Event
Cowboy Christmas brings exhibitors from across the United States together for ten days of Western shopping during NFR season. Browse practical riding gear, statement pieces and gifts that range from small handmade items to furniture.
Shopping selections include:
- Custom-made jewelry and Western accessories.
- Western wear, boots and spurs.
- Original artwork and handmade crafts.
- Furniture, décor and home goods.
The show also offers reasons to spend time beyond the vendor booths. The Ariat Rodeo Live Stage adds live programming, while the YETI Junior National Finals Rodeo brings young rodeo competitors into the experience.
Holiday Activities & Rodeo Entertainment
Cowboy Christmas Village adds a festive stop to the shopping floor, with decorated Christmas trees, holiday photo settings and activities for children. The Ariat Rodeo Live Stage and other gathering areas give visitors places to enjoy entertainment between shopping stops.
The YETI Junior NFR takes place at the Wrangler Rodeo Arena in the Convention Center’s Platinum Lot. Its competition program is separate from the shopping floor’s daily hours.
Free Admission & Event Information
Admission to Cowboy Christmas is free. Merchandise, food and beverages are purchased separately.
You can visit on any show day during the published hours. With ten days to choose from, locals and visitors have several opportunities to shop around their work schedules, travel plans or evening rodeo activities.
About the Venue
Cowboy Christmas occupies the South Halls of the Las Vegas Convention Center. The show uses multiple levels, with exhibitor areas, entertainment and places to take a shopping break throughout the venue.
The Convention Center is a large campus, so select the South Halls when arranging transportation. The Junior NFR’s Wrangler Rodeo Arena is located separately in the Platinum Lot.
Parking & Transportation
Driving to the show? Review our Las Vegas Parking Guide when planning your visit. Free show admission does not imply free parking.
The Las Vegas Monorail offers another way to reach the venue. Its Convention Center station is near the South and Central Halls, making it useful for visitors traveling from hotels along the route. See our Las Vegas Monorail Guide for route and ticket information.
Watch Cowboy Christmas
Explore More Events in Las Vegas
Discover more holiday celebrations, community gatherings and seasonal activities in our Las Vegas Events Calendar.
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