The Ethel M Chocolate Experience
A local gem that combines traditional craftsmanship with contemporary innovation is the Ethel M Chocolates Flagship Store in Henderson, Nevada. Established in 1981 by Forrest Mars Sr. in remembrance of his mother’s recipes, the factory continues to make high-quality chocolates in small quantities on-site.
This unique destination offers something for all, whether you want to take a free tour of the factory, stroll through the botanical cactus garden, or indulge in a guided chocolate tasting experience.
The Free Self-Guided Factory Tour
The Ethel M Chocolate Factory Tour is a chance to see how the famous small-batch chocolates—and even M&M’s, Mars Bars, and Milky Way—are made. As you walk through the self-guided viewing aisle, you’ll witness the entire process, from ganaches, caramels, and brittles to the final coating and packaging. The best part? Everyone gets a free sample of chocolate at the end of the tour!
The Guided Chocolate Tasting Experience
For a more in-depth experience, you can reserve a guided chocolate tasting session. All tastings are held in person at the Henderson Flagship location and last approximately 30 to 45 minutes. They include a guided tasting, chocolate education, and a same-day discount in the gift shop.
Tasting Options & Pricing
| Experience | Ages | Price |
|---|---|---|
| Chocolate Tasting (No Alcohol) | Adults (20+) | $25 |
| Students (13-19) | $20 | |
| Children (6-12) | $15 | |
| Chocolate & Wine Pairing | Adults (21+) | $35 |
Visit the Botanical Cactus Garden
While at the factory, we highly recommend taking a stroll through the 4-acre Botanical Cactus Garden—the largest in Nevada! This magical garden features over 300 cacti species and more than 300 desert flower species, making it a spectacular place to visit year-round.
Please note, there is a $3 admission charge to self-tour the cactus garden. The full amount is donated to charity.
Hours & Location
Hours: Facilities are open from 8:30 am to 6:00 pm for daily self-guided tours.
Address: 2 Cactus Garden Drive, Henderson, NV 89014
Phone: (800) 438-4356
Website: EthelM.com
Frequently Asked Questions
Q. Do I need a reservation for the chocolate tasting?
A. Yes, reservations are highly recommended to guarantee your spot in a guided tasting session, especially on weekends. You can book your spot online.
Q. Is the factory tour free?
A. Yes. The self-guided viewing aisle of the factory is free and open to the public. The guided tasting is a separate, paid experience.
Q. Is the Botanical Cactus Garden free to visit?
A. Yes. The 4-acre Botanical Cactus Garden is always free and open to the public, separate from the tasting experience.
Q. How do I get to the factory from the Las Vegas Strip?
A. The factory is located in Henderson, Nevada, just about a 20-minute drive from the Las Vegas Strip. A taxi or rideshare typically costs between $45 and $65 depending on point of origination, traffic and service chosen.
More Sweet Tooth Destinations
If you’re still in the mood for more experiences to please your sweet tooth, check these out!
